Jack Leckerman needed to build an international & reliable brand for the B2B event market. To stand out among the competitors. Every event would require its image and the design process would have to enable the company to scale fast.

 

Therefore we developed a simple square modular system, the colour palette for each group of events and theme consistency. Allowing us to increase product recognition and engagement.

 

The brand touch-points: web, customer experience, event staging, merchandising, RRPP, advertising & marketing.